Fred Segal, the celebrity fashion mecca in Los Angeles, is getting it’s own reality show on Bravo. The currently unnamed show will document the daily operations of the department store’s Santa Monica location.

Why this show is getting so much buzz is that a major focal point will be with how the store - which attracts loads of celebrities - deals with their high profile customers. And those customers include our favorite fashionistas Mary-Kate and Ashley Olsen!

“Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives” Bravo said.

I’m really excited for this show. However, the possibility of its highest profile customers (like MK and Ashley) actually appearing on the show are slim to none.

I remember when The Rachel Zoe Project premiered and was really excited to see her work with some A-list stars. A few made the single, obligatory appearance, but only Joy Bryant really let the show examine the styling process and the stylist/star relationship.

My guess for this Fred Segal show? Lots of reality stars and B- and C-list who need buzz. No Young Hollywood, not Paris, Nicole or Lindsay, and especially not the notoriously private Olsens.

Image: Bauer Griffin

Jonathan Jaxson, the wannabe celebrity blogger and publicist, is now shopping a book around to various publishers, Gawker reports. Jonathan is perhaps best known for his trashy celeb blog JJ’s Dirt, where he constantly talked about all the “celebrities” he “knew” as they partied the night away, did drugs and had sex in not-so-private places.

Jonathan’s book, titled Don’t You Know Who I Am Yet???, looks back at his life and career, as he and his mother frequented the talk show circuit, he became the publicist for a few D-list celebs and as he tried to become the next Perez Hilton. What he’s really hoping will sell the book, though, is not his life story, but rather the bits of celeb dirt he spills throughout its pages.

JJ famously claims the first time he met Mary-Kate Olsen was a few years ago, before she entered the rehabiliation centre for health reasons. According to his book,

Bungalow 8 was the place I met Ms. Mary-Kate Olsen. I was extremely disappointed in finding out that the Mary-Kate I was meeting was cocained up and completely wasted on booze. It was sad really. Really sad

This isn’t the first time JJ has made this claim about MK and cocaine. Unlike Ashley, who has sued tabloids for libel when claims of drug use were published, MK never contested JJ’s claim. I wonder if she will now that he’s using it years later to continue his quest for fame.

Why do you think MK never contested it? Is there truth in what JJ saw? Or does MK just care less than Ashley about cultivating a reputation?

Image: Splash News Online

The National Enquirer is reporting that Mary-Kate Olsen’s boozing and partying has gotten out of control. The tabloid claims that MK partied steadily for the month of December, using her night at Teddy’s on December 26 as proof she hasn’t put her partying ways in her past.

“Mary-Kate was drinking vodka and Red Bull,” their source claims. “She was smoking non-stop and dancing around her table, but she was sort of stumbling as she danced. She seemed to think it was funny, but she looked pathetic–and her hair looked as if it hadn’t been brushed or washed in days!”

The source goes on to say that MK got so drunk her oversized shirt kept slipping off her shoulder and her friends kept trying to take her drinks away.

Supposedly, this extreme drunkenness is a regular occurrence as MK frequents Teddy’s whenever she’s in Los Angeles. Another source gave similar quote about her night at the Bardot–MK was smoking like crazy and got plastered and stumbled about, her oversized clothes often falling off her body.

MK did go out quite a bit over the holidays, but reports of her partying is nothing new. Tabloid reports about her and Ashley’s partying have popped up once or twice a year since they turned eighteen (and there were a few even before then!) While I do think MK could benefit from slowing down, I doubt she’s doing anything worse than what other twenty-two year olds are doing.

This is the same issue that claims that Oprah had a cocaine addiction relapse. So I seriously doubt the credibility of it.

Image: Bauer Griffin

NY Post’s Page Six spotted Mary-Kate Olsen enjoyed the deep discounts at Barneys New York last week. Thanks to the recession, holiday prizes have been slashed and even celebrities are getting in on the discount action.

“It’s really sad - the recession is everywhere. But at least they are having good sales,” MK told the Post’s source. “That’s where I got this! The recession!”

I think it’s important to take this recession in stride and enjoy the little benefits that come from it, especially during the holiday season. It seems like Mary-Kate is doing just that!

The Examiner named their top five celebrity scandals of 2008. Coming in at #2 was Mary-Kate Olsen’s mysterious involvement in the aftermath of Heath Ledger’s death. It was scandalous because it’s still unknown why the masseuse called Mary-Kate before calling 911 and why MK didn’t think to call 911 herself.

The other scandals of 2008?

#5 Anne Hathaway’s ex-boyfriend getting arrested for money laundering

#4 Audrina Patridge accusing Lauren Conrad of hooking up with Justin-Bobby.

#3 Miley Cyrus’s near-nude photos in Vanity Fair

And the number 1 scandal of 2008?

#1 Britney Spear’s rocky year and trip to the hospital in early 2008

What I don’t understand is how the Audrina/Lauren conflict made it so high. It was a silly spat between a girl who takes herself way too seriously (Lauren) and a girl who is too dumb to know better (Audrina). I like these girls and I like The Hills, but this was a silly rumor started by someone who wanted to make it on tv and it worked. The fact these two couldn’t put that into perspective irks me.

As for MK being on the list, I understand it, but it’s more mysterious and not so much scandulous. All the police involved clearly stated no wrong-doing was done and that both MK and the masseuse were looking out for Heath’s best interested. Just because we are interested in the lives of celebrities doesnt mean we have the right to know everything.

What do you think of this list? What do you think was the biggest scandal of 2008?

Mary-Kate Olsen is still in Miami enjoying Art Basel but her fun was dampered a bit when she got into a public argument with Kirsten Dunst on Wednesday night. The pair were sat together at a table at the Audi party and, at first, seemed to get along. But then the conversation turned sour. None of the onlookers who spoke to the tabloids seemed to know what the argument was about.

“They just kind of stared at each other for a long time and then started exchanging nasty words,” a source told Page Six. “Then Olsen just got up and left.”

However, another source speculated perhaps it wasn’t Kirsten who set MK off, rather, she was just the victim. MK “looked like she had not brushed her hair in a week and she was chain-smoking the entire time and sitting like a sourpuss with her boyfriend. She was acting very oddly.”

Its possible that MK just isn’t having a great time. I’m sure Nate is super-busy and finding out the paparazzi has followed you to Miami can’t be great. Any other ideas as to why MK would be having a not-so-fun time and get into a random fight with Kirsten?

Mary-Kate Olsen finally did something about the pregnancy rumor started by the National Enquirer.

Last week, the Enquirer released a story speculating MK might be pregnant because she’s gained some weigth and has been looking “rounder and fuller.” This internet spread like wildfire all over the internet.

“Mary-Kate is absolutely not pregnant,” her rep told US Magazine.

It’s sad that MK has to officially counteract a rumor that is really crap.

In the December 8 issue of Star Magazine several bodyguards talk about the wild antics their former clients did. I read the article, and the antics weren’t that crazy.

For example, they spoke to Mary-Kate Olsen’s bodyguard. Apparently MK used to immediately change into new clothes she bought in the back of her car. Sometimes, depending on the undergarmets, this meant MK occasionally got naked. Scandalous!

Mary-Kate also always relied on her bodyguards to get her home safely after nights of drinking and partying. If she falls asleep in the back of the car, the driver is to wait with her until she wakes up before he and/or her bodyguard and get her safely inside.

I don’t see how either of these things are scandalous or incriminating for MK. I’ve occasionally changed in the back of my car-it doesn’t sound as those MK has a fetish for it or anything. And as for making sure MK gets home safe after partying-uh, isn’t that the bodyguard’s job?

According to this week’s issue of National Enquirer, Mary-Kate Olsen has packed on over twenty pounds, and the magazine is speculating that it’s because MK is pregnant.

The magazine does not come outright and claim this is in fact true. Rather, it just speculates it’s a possibility because MK has been looking healthier-her weight is up to 102 pounds-and that she’s eager to start a family with Nate. This was supposedly spurred by Heath Ledger’s death, because Heath told Mary-Kate that becoming a father was one of the best and most rewarding things he’s ever done.

This claim contradicts her statement in Influence, where she says she’d rather be a cool aunt or godmother.

Regardless of how or why MK has gained weight, she does look noticeably healthier. She seems happier too.