Mary-Kate and Ashley stopped by Good Morning America yesterday morning to launch Olsenboye, their juniors collection for JCPenney. The line officially hit stores today and will be sold all over the country. Both MK and Ashley looked great as they talked about their inspiration for the line, how they got so business savvy so young and more.
The walk Robin Roberts through the collection. You’ll notice Ashley does 90% of the talking. Is she just better at the interviewing thing or is Olsenboye more her baby? The net Olsenboye collections will be inspired by Los Angeles, London and Home …read more

Mary-Kate and Ashley stopped by Good Morning America this morning to talk about Olsenboye. The juniors line launches across the United States today. They’ve having a contest where you could design for the line! Not only would the design be featured in a future Olsenboye collection, you’ll be flown to NYC to meet the gals. How exciting would that be?

Both MK and Ashley looked good. Ashley lost the white pants when she went on camera. I don’t blame her for going the comfy route–you have to get up super early to be on GMA! I especially like Mary-Kate’s jacket.

.sociable …read more

Mary-Kate and Ashley Olsen appeared on Good Morning America earlier this week to launch their new juniors clothing line for JCPenney, Olsenboye. Names for their ancestral Norwegian name, Olsenboye will feature affordable clothing for the tween and teen set.
The girls talk about the renegade marketing campaign and the Olsenboye truck that’s out and about in New York this week. They also talk about how they keep the prices low, but the quality high.
Olsen boy will be on sale in select stores on November 6th, before being rolled out across the country in February.

Mary-Kate and Ashley visited the set of Good Morning America yesterday to talk about their new juniors line, Olsenboye. The line hits select retailers and online on November 6th. If you’re in New York City, you might be lucky enough to stumble upon on f their renegade marketing trucks!

Mary-Late wore and Elizabeth and James blazer with black pants and booties. Ashley wore a chic black dress and carried a Kelly bag. I’m not loving either girls’ hair, as I like it better when their tresses are a bit more polished.

You can see the video of their appearance here.
Images: INF

Mary-Kate and Ashley Olsen have quite a few upcoming appearances to promote their book Influence! Thanks to mary-kateandashley.com for providing this list!
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Here’s a full list:
Thursday, October 23
Oprah, ABC: Mary-Kate and Ashley
Tuesday, October 28
Good Morning America, ABC: Ashley
Thursday, October 30
The Late Show with David Lettermen, CBS: Ashley
Friday, October 31
Late Night with Conan O’Brien, NBC: Mary-Kate
I’m particularly excited to see MK on Conan on Halloween! Her interviews on his show are always so great.