Mary-Kate & Ashley Launch Elizabeth & James Menswear Line

A few weeks ago, Mary-Kate and Ashley Olsen unveiled their menswear line for their high-end brand the Row. The line was stunning, with a huge focus on tailored pieces and rich fabrics. It’s sure to be a hit with fashion forward male celebrities like David Beckham and Justin Timberlake.

It turns out Mary-Kate and Ashley’s foray into men’s clothing is not over! Yesterday, the unveiled a menswear line for their contemporary sportswear collection Elizabeth & James!

MK and Ashley sat down with WWD to give them a sneak peek of the line. It, too, has a strong focus on tailoring, and has a “rugged downtown flair” which complements the boho hipster vibe of the women’s line nicely.

“We knew eventually there would be a guy, a James,” Ashley told WWD.

The line is very versatile “because dudes want options,” said Mary-Kate. “And if they buy a great coat, they want to wear it all the time, starting when they buy it.”

Barneys New York will carry the line. Prices start at around $265 for a pair of dress pants. If you have a subscription to WWD, you can see a preview of two fall looks.

I really like the line. MK and Ashley understand their customer base. Elizabeth & James will appeal nicely to the younger, stylish set – think the boys and girls of The City – whereas the Row is about a more sophisticated customer.

Image: Bauer Griffin