Mary-Kate and Ashley Olsen have been busy bees lately! Their fashion empire is taking off and they are taking their high-end line, the Row, to the next level with a New York Fashion Week presentation and a new website!

The ladies chatted with Style.com about launching the website, choosing the design team to create it, the philosophy behind it and more.
They really wanted a simple and sophisticated website, as MK tells Style.com:

We looked at a lot of different Web sites before we started working on our own, and we thought most of them were too loud. We wanted The Row Web …read more

Mary-Kate and Ashley Olsen finally got around to launching the Row’s official website. The site went live earlier today and features look books for all their collections, a news section, a mission statement and a shop feature that should be updated soon!

The website design is dark and simple. However it’s flash-based, which is unnecessary and cane be annoying. I’m just glad that the Row is finally becoming more accessible to everyone. It’s been such an elusive and private line.
Screenshot via therow.com

Mary-Kate and Ashley are headed to the tents! WWD announced this morning that the Row, Mary-Kate and Ashley’s luxury label, will have an official presentation at New York Fashion week next month.

Time and date have yet to be confirmed, but Ashley told WWD that she and MK were pleased “to have our first presentation in New York.”
This is such a big step for their label and for the girls as fashion designers. A presentation seems more in line with the Row’s customer base and vision (not to mention it’s the trendier way to present clothing these days), but I’d …read more

WWD has a preview of the Row’s Pre-Fall 2010 collection. The 20-piece collection features chic suit, cozy coats, leather miniskirts, shrunken cashmere knits and python jackets.

It’s a very chic and sophisticated collection from Mary-Kate and Ashley, which will surely appeal to the Row’s already dedicated customer base.
I can’t post the photos here, but you can check out the slideshow at WWD.

The Row Spring 2010 Look Book is now online! It was shot by Hanna Liden, styled by Danielle Nachmani, with hair by Kevin Ryan and make-up by Jeanine Lobell. The model is the stunning Ursula Konina.

The Spring 2010 collection features what the Row is now known for – classic, luxe basics. Sweaters, blazers and pencil skirts dominate the tribal-themed shoot. It’s luxe, lush and very practical. The woman who wears these clothes loves fashion but is very no-nonense.
I can’t post the photos here, but check them out at Supre Management.
Image: Newscom

Mary-Kate and Ashley Olsen are expanding their high-end luxury label the Row and adding accessories. Sunglasses, to be exact. WWD is reporting that the ladies have partnered with Linda Farrow Eyewear to create a line of eyewear that will range from $325 to $390 in price.
The first collection will features four different styles: a classic metal aviator, an oversize square frame, vintage-inspired brow-line rims and a pair of ’60s-inspired round shades.
The Row is entering into the sunglasses market cautiously and will look to expand if this inaugural capsule collection is a success.
“We’re testing the market first and obviously these are …read more

Mary-Kate and Ashley Olsen presented the Spring 2010 collection for their luxury label, the Row, Both girls look amazing, with Ashley wearing the same Weatherby Dress she wore to the Opening Ceremony party in Japan.

Mary-Kate is wearing a blue tweed jacket I’ve seen Ashley in before with leather motorcycle pants from the Row.

The party was held in a private suite at Bergdorf Goodman. Several fashion industry people came out to see the collection, including Rachel Zoe’s assistant, Brad Goreski! I wonder if this means we’ll see some pieces from the Row on Rachel’s clients.
Image: Newscom

Ashley Olsen looked amazing at the recent Tokyo launch of the new Opening Ceremony Mall. The mall will have a boutique for the Row. Ashley celebrated the event by wearing the label!

Ashley wore the Weatherby Dress. I love the neckline and cut of this dress. It’s sexy without revealing too much and so sophisticated!

It’s available at Zoe Online for $950. Ashley paired the dress with her Prada Studded Sandals, which are available for $720 from Barneys.
Her sunglasses are Ralph Lauren 8026s in tortoiseshell. She also wore these sunglasses when traveling from Toronto to Tokyo.

These sunglasses are available from Decor …read more

Mary-Kate and Ashley Olsen touched down in Tokyo after their brief trip to Toronto. (See the airport candids here.) The new mall will have a boutique for the Row, MK and Ashley’s line of high-end basics.

I love, love, love both girls looks! Ashley is minimalistic perfection again in a body conscious black dress, beige trench and her Prada Studded T-Strap sandals. MK went for a quirky look that fits perfectly into the Tokyo fashion scene with an embellished black dress, structured jacket and her Prada Python Patchwork Sandals.

I’m not loving either girls’ crimped hair, but the bunny ears are way …read more

The New York Times has a great piece today about Mary-Kate and Ashley Olsen’s emergence as serious designers. It talks about the expansion of the Row (MK and Ashley are traveling to Tokyo this week to celebrate the opening of a store there!), it’s unlikely success in the midst of a recession and how they’ve made a celebrity line work in an industry that’s saturated with them.
Both Elizabeth and James and the Row are expected to grow rapidly in the coming year. This success both perplexes and astonishes industry experts, but everyone from buyers to critics to other designers have …read more